Interface Advantage is the Data Controller for personal data in regard to, requests for information forms and newsletter subscribers. For the purpose of this document we will use the group term ‘visitors’ to describe any one of these groups.
Who is behind Interface Advantage? Interface Advantage is a trading name for Interface Advantage Limited. Our company registration number is 04344953. Our registered office address is: 1st Floor Waterside House, Waterside Drive, Wigan, Lancashire, England, WN3 5AZ.
We do not trade personal data for commercial purposes and will only disclose it if required by law or if it is with your consent.
This policy is in line with the new General Data Protection Regulation (GDPR), which came into force in May 2018. Use firstname.lastname@example.org for any data protection queries.
The lawful bases we rely on
Under the GDPR there are six lawful bases under which organisations can collect, use and store personal data. We have identified Legitimate Interests.
Legitimate Interests – we rely on our legitimate business interests to collect and use your personal data. In such cases, we have balanced our interests with yours and do not believe these activities will have a negative impact on your privacy rights and freedoms. We have conducted a Legitimate Interest Assessment (LIA) which is available to review by emailing us at email@example.com and requesting a copy.
Read more about the data we process and store:
Contact form users
If you get in touch with us via the contact form on the website or landing pages, we may save the details you share with us on our database. This way, if you get in touch with you in future we can refer to our previous conversations. We will never share your details with any other organisation.
Website and landing page visitors
We use Google Analytics (GA) to track site user interaction. We have GA code installed on our sites which creates one or more text files on your computer (called a “cookie”). The cookies contain an ID number which is used to uniquely identify your browser and track each site you visit that has GA enabled.
We use this data to determine the number of people using our site and to better understand how they find and use our web pages. With this information we can continually improve the information that we provide on our site and the processes for actions such as contacting us and donating. We can also use it to increase the number of new people finding our site. Google analytics stores the following data:
- Time of visit, pages visited, and time spent on each page of the webpages
- Interactions with site-specific widgets
- Referring site details (such as the URL a user came through to arrive at this site)
- Type of web browser
- Type of operating system (OS)
- Network location and IP address
- Document downloads
- Clicks on links leading to external websites
- Errors when users fill out forms
- Clicks on videos
- Scroll depth Google also collects information about you from its Doubleclick tracking and profiling service, from ad-supported apps on your Android or iOS device, from your YouTube and Gmail activity and from your Google account. This data is put together and used to make inferences about your age, gender, interests, hobbies, shopping habits and living circumstances.
Your rights If you already have GA cookies, they will be updated with the latest information about your visit to the site. As we cannot access any personal data about you ourselves, we are not the Data Controller for your Google Analytics or Doubleclick profile data. You would need to contact Google directly for this information. You have the right to object to this tracking and to stop it happening.
How do I prevent being tracked by Google Analytics?
If you are uncomfortable with this tracking, you can take the following actions:
- Use a tracking-blocker, such as Privacy Badger
- Clear cookies after every browsing session
- Install the Google Analytics opt-out extension
As an individual whose personal data is processed by Interface Advantage you have the following rights:
the right to be informed – which is what this privacy notice is for
the right to access the data we hold about you the right to object to direct marketing – either use the ‘unsubscribe’ button on our emails or contact us directly
the right to object to processing carried out on the basis of legitimate interests
the right to erasure (in some circumstances)
the right of data portability
the right to have your data rectified if its inaccurate
the right to have your data restricted or blocked from processing
To exercise any of these rights, please contact: firstname.lastname@example.org
If you are not happy with the way we have handled your data and are unable to resolve the issue with us personally, you can complain to the ICO.